Recently I read an article on the role of advertising. Truth be told, I had to read the article for editing purposes, which wasn’t at all interesting to me…at first. It wasn’t until the author got to the point that I was fully engaged and all in. He mentioned that advertising, especially the repetition involved, is targeted toward shaping brains.
Let me say that again. Advertising, especially the repetition, isn’t designed to get your attention, and pique it. It is designed to shape it. Who knew?
Now, at first, this seems to be a bad thing. After all, how many evil corporations have created their own bump in my head (good thing I still have my hair! 😊) But, thinking a little deeper (even with the corporate bumps), it makes sense that it is exactly the way God made brains… hmmmm.
If the brain is shaped by repetition, then how much value is there to teaching kids early, even womb early about the love of God in Christ Jesus. Exactly! Repeated prayers, songs, scriptures, all backed up with living out the joy of our salvation as those little brains grow. And here’s what I know. Those early Jesus brain bumps are sure to help when the life bumps come down the road, and they are coming!
Yesterday, I worshipped with the mostly elder people of God as I usually do on Wednesdays. We spoke and listened to the Word, we confessed our sins and received the Lord’s own forgiveness, we sang familiar songs many by heart (or maybe by brain bump), we prayed the Lord’s Prayer with rhythm, and we crescendoed to the final benedictal AMEN, as we always do. And the love of God resonated through it all, as it always does for those whose brains have been shaped by God’s Word and promise, joyfully lived out by the people of God, better late than never, much better early than late.
So, before those corporate bumps for Happy Meals shape their hunger, and before the tablet shapes their play, make sure that Jesus is getting ‘bumped up’ where He belongs. 😊
Pastor Max Phillips
And you must commit yourselves wholeheartedly to these commands that I am giving you today. Repeat them again and again to your children. Talk about them when you are at home and when you are on the road, when you are going to bed and when you are getting up.